New Carrboro hotel to open Wednesday

CorrespondentAugust 27, 2013 

  • 300 East Main tenants

    The hotel is the first building of Main Street Properties’ redesign of the 300 East Main lot.

    Excavation work is underway for a new, three-story Fleet Feet building at Roberson and Main streets.

    The hotel building includes retail spaces being leased by Main Street Properties. These include:

    • Hickory Tavern, a “family-friendly” sports restaurant and bar, with locations in North and South Carolina.

    Cameron’s, the gift store and Chapel Hill mainstay for 32 years that will be moving from University Mall.

    • Moonlight Management out of Raleigh has leased two spaces: one for the East Main Meatball Shoppe, the other for a yet-to-be-named empanada and tequila bar.

    • A retail business, with lease pending, is set to be announced in a few weeks.

    The remaining space could house one or two more businesses.

— Carrboro’s first hotel – a downtown Hampton Inn and Suites – is slated to open Wednesday.

The exact date has been slippery. An announced Aug. 23 opening was pushed back when bad weather stalled paving.

“We already have our certificate of occupancy,” said Barbara Leedy, sales manager for the ATMA Hotel Group, which is managing the hotel.

In any case, things will be rolling by the weekend, with wedding and bar mitzvah events already booke, Leedy said.An official ribbon-cutting ceremony is scheduled for Sept. 17.

Town officials have been invited to stay in the hotel on its first night of operation.

Alderman Damon Seils said he hoped to take up the offer, after planned attendance at a Moral Mondays rally Wednesday evening on Peace and Justice Plaza, outside the Franklin Street post office.

“How often do you get to spend the night in a hotel room that’s never been slept in?” Seils said.

The hotel is part of the larger 300 East Main development, which will change the look of much of the area surrounding the hotel. The hotel itself is a change, a five-story building where Main Street segues to Franklin Street in Chapel Hill.

Manish Atma, company president, could not be reached. ATMA is based out of Chapel Hill and manages nine hotel properties representing $45 million in combined revenue, according to its website.

In Chapel Hill, ATMA manages the Hampton Inn and Holiday Inn Express on Farrington Road, as well as the Quality Inn on Fordham Boulevard.

A representative at 1-800-HAMPTON gave a quote of $169 for a one-night stay in a nonsmoking room with king-size bed.

The hotel has 142 rooms, a pool and a fitness center. The chain is under the Hilton brand. The building is LEED Silver certified, meaning it met certain environmental and energy-saving standards.

The hotel building includes retail spaces which the property owner, Main Street Properties, has leased to restaurants and one store.

Carrboro officials played an instrumental piece in the financing for the hotel’s parking deck. By agreeing to lease 300 parking spaces, the town provided the assurance of income, which helped Main Street Partners secure a bank loan.

The hotel and its parking deck are the first phase of the complete reconfiguration of the area in downtown Carrboro bounded by Roberson Street, Main Street and the Libba Cotten Bikeway.

Work has now begun on the next phases, which will see new digs for Fleet Feet, Amante Pizza and the Cat’s Cradle.

“That part of town won’t be a construction zone forever,” said Patti Benedict, Main Street Properties leasing manager.


Hartwell: 504-251-6670

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