Camp Kesem North Carolina is a local partnership between students at the University of North Carolina at Chapel Hill and Duke University. Camp Kesem runs weeklong free camps throughout the summer that give children whose families have been affected by cancer the opportunity to just be kids.
#tbtunc is raising money for Camp Kesem through its Crowdrise page and its final event at 10 p.m. Thursday, Nov. 14, at R&R Grill, 137 E. Franklin St. The event, Baby Got Throwback Bash, will have live bands and a DJ ready to throwback to the 1990s and 2000s and help raise money for an awesome cause.
#tbtunc, which stands for Throwback Thursday UNC, is a social media marketing campaign run by UNC-Chapel Hill journalism students. The campaign revolves around flashbacks to the past, including UNC’s history and alumni, student, and fan memories. #tbtunc wants to use the memorable pop culture of the 1990s and 2000s to engage people with its brand, raise money for Camp Kesem and help everyone feel like a kid again.
The campaign is part of a journalism class called New Media Technology and Its Impact on the Future of Advertising, Marketing, and PR, which is taught by adjunct lecturer Gary Kayye. He encourages students in his class to use the marketing practices they’ve learned and apply them in a real-world setting. Kayye helps his two class sections create and market social media brands and leverage them to raise money for charities and engage the public.
The students behind #tbtunc loved their childhoods in the 1990s, and they want to provide the same opportunity to kids in an incredibly difficult situation. #tbtunc wants to use social media to raise awareness of this great local charity and help everyone just be a kid again – if only for a moment.